Top 5 Killer music branding strategies for musicians
Stay vigilant; be always on the lookout for new trends, the consumer has a wallet and ears: he is your key element in becoming a success. People’s musical culture has developed rapidly and therefore it has become rather difficult to grab the attention of a worthy fan base. That is why, as a musician, you should develop music branding strategies that will help you get your work out there.
How can you do that? Here are 5 branding ideas for artists.
Branding Tips for Musicians
Based on your chosen music branding strategies, a plan has to be developed in order to promote the solo artist or a band. In the first stage, it is necessary to set the goals of progress, the could be, for example, creating awareness or maintaining fame. The way to proceed with this is threefold:
- Promotion: product placement on television, internet and radio programs.
- Publicity: creating the buzz, launching myths and gossip, creating press materials.
- Performance: organizing direct communication between artists and the fans, Organizing concert, and autograph sessions.
Music groups and solo artists should be on the lookout constantly, it is necessary to use all kinds of media to ensure the continuous presence and connections to the fan base.
Identify your Target Audience: #1tips for music branding strategies
The majority of people around the world, listen to music on a daily basis. Employees or leaders, students or retirees … everyone has a musical ear. Look for a music branding agency or an artist branding company that can help you learn which audience you must target and give you detailed statistics of how your music is doing around the world as well creating other content for you, the data provided by these companies can help you ameliorate your work in the future. Among all the top music branding strategies identifying target audience is the most vital step.
Communicate with the public, keep an eye and an ear to what your fan base is saying, watch positive criticism and work on it.
Settle Down in the Public Mind
Nivea, Intel Inside, Mc Donalds, BMW, Nike… These brands all have at least one thing in common: they “sing”. They possess a sound identity, a melody composed of emblematic notes recognizable by everyone. An invaluable competitive advantage to boost brand recognition and retention.
Try to get your music in a commercial, either on radio, television or the internet, it doesn’t matter, there will always be someone who will love your music and buy your album.
Keep an Eye on your Phone
Speaking of commercials, 80% of the first contacts with a company are made via telephone. Once your music has made it to the outside world, you will be contacted by different companies, clients, clubs, etc… and when that happens, you need to seize the opportunity. Keep checking your email as well, some companies prefer emails before proceeding to a live interview or a phone interview. If you ask us what are the best music branding strategies, we will say its the communication and citation.
Create More Content
We are aware that by creating music, you are creating content, however, you should also focus on other types of content. Photos, videos, and blogs: If you want to reach a new audience with your music, spend a lot of time thinking about introducing other content to your fans, which will help you make a lasting impact that lets you hear music by new ears.
No one says that being a serious musician today is easy. Creating this type of content is not related to music creation, but in today’s highly competitive music industry, audiences often need more than just music to become a trustworthy fan of a musician. You don’t know where to start? Start by telling your story: Why make music, what does your music mean, how did you get to your place? This will help you create blogs on the music your make