How to identify the best music analytics tools: Insight on music data
The development of telecommunications, particularly through the use of general digitalization and the digitization of music has changed the way traditional music is broadcasted. Musical analysis is a discipline that until a while back has remained exclusively in the hands of musicologists. But nowadays, with so many companies and applications providing services such as music data and music streaming analytics, it has become difficult to identify the most reliable and the best music analytics tools
In this article, we will answer the question of how how to identify the best music analytics tools and give Insights on music data. This information is supposed to give the general idea of what you need to prioritize to grow your career as a musician and what tools are the best for this purpose.
Data Gathering
With so many channels and media available to musicians, it can be difficult to get a complete view of the artist’s career by collecting music data from all platforms. The ideal solution for data analysis must track data from many sources, local and global.
For example, many analytical tools that allow proper tracking of artist data in digital space ignore analog data, which is still an essential part of the image. Data like broadcasting is difficult to obtain, but it can provide basic information about your music’s performance in specific regional markets.
Clear and Quick Actions
In the music industry, a one-day delay could mean a missed opportunity. Once you notice something new, you need to get started quickly and act on the spot. Professionals in target music usually have no time to sit down and suffer from huge amounts of unrelated raw data.
The perfect data analysis tool should focus your attention on what’s important, rather than flooding you with numbers.
Meatada's Accuracy
There are no industry terms for collecting music metadata which makes the musical metadata inaccurate. and verification of metadata is not required before a song is published. As a result, music metadata is spread across different media and platforms.
For this reason, it is important that analytical tools and especially those that collect data from multiple sources, do an outstanding job of sorting metadata and keeping their database clean and complete. After all, this data is the basis upon which you build your investment strategy and decisions.
Stay Vigilant
Your action time is critical. Music professionals need to stay vigilant, ready to make a move and able to adapt quickly. Real-time data are essential to provide the necessary immediate feedback. Identifying and exploiting opportunities is more important than ever in the digital age.
Artists can become viral and an international sensation within a few days. A song can be broadcasted on the radio and become a trend in any market, anywhere in the world. Real-time data lets you quickly discover and capitalize on these trends.
The Best Music Analytics Tools
Aside from Spotify playlist analytics, several other tools serve as an alternative for obtaining music data. In this part, we will list three of them and give a little insights on what they offer.
Chartmetric is one of the best music analytics tools. Chartmertic helps you find who added your music to their Spotify playlists as well as the option of finding new influential curators that will help you discover where your music is played the most.
Being Spotify’s official resource for artists, Spotify for artists is amongst the best tool for music data. It will give you all that you need to keep track of your profile’s growth.
Soudcharts provides you with an immense amount of information such as real-time charts and airplay and social monitoring. This information can help you take better decisions that can have a great impact on your career.
